Moonza JournalDezeen — Interiors2 min read
House of Baby Designs Brixton Restaurant Banh Banh as an Immersive Artwork
Design studio House of Baby drew on modernist architecture such as Saigon’s Independence Palace for the interior of Vietnamese restaurant Banh Banh in Brixton, south London, updated to mark the restaurant’s relaunch.
The Moonza view
Drawing on the architecture of a country of origin helps restaurants and brands express cultural identity without cliché. Instead of tired symbols, this project chose Vietnam’s modernist architectural language, which is both authentic and contemporary.
The lesson for venues wanting a local identity is to look to real modern architecture, from geometric tiles to mid-century brickwork. Simple, modern chairs and tables beside one feature wall or element inspired by that architecture build identity.
- For cultural identity, draw on real architecture rather than clichéd symbols
- Pair simple modern furniture with one strong identity element
- A redesign can be a chance to relaunch a brand
